Campaign to create qualified knowledge of Wonderful Copenhagen as a service to national congress hosts in order to attract more conventions / conferences to Copenhagen.
By mixing global landmarks from major cities abroad with Copenhagen, the city stands out as an international and capable stage were global knowledge is most welcome.
Public awareness campaign. Goal: to move the public perception of Denmarkâs economic future from being a knowledge-based economy into being a knowledge and manufacturing-based economy.
Heineken needs no introduction. This tactical concept is about getting bartenders to sell more Heineken by increased demand inside the actual bar. It's a geo-location based web-app solution in combination with in-store material.
Bartenders log on when they go to work, and customers can get small games and prizes by "liking" their Heineken. If a customer wins, the bartender wins too! More Heineken on the table please! Technically: The solution is one-step browser based and therefore needs no app installed. It works on all smart phones, but only inside the bar as it is location based via facebook connect and facebook places! A win-win solution for bartenders, customers, bar owners and of course Heineken.
GORI is a manufaturer of wood protection. This is a classic commercial explaining the key benefit of the product: It saves your wood from the sun. The concept is clear, - where everything else burns and dies, the only safe place is inside the shed which is treated with GORI.
Georg Jensen is a leading manufacturer of high level jewels and beauty accessories. This was the design done for their digital member club which primarily contains e-news and online member area. This higlly flexible module based design solution reflects the Scandiavian design heritage with simple and bright spaces which make room for both simple objects and more complex campaign imagery.
Dyrup is a manufacturer of paint. This is a classic commercial celebrating the power of colors. The concept is that colors magically turn everything from dull to amazing. Embracing change starts with Dyrup.
HTH is one of Scandinavias largest mid-level kithcen manufaturers. This concept is targeted at the more price sensitive buyers. The objective is to make an easy to understand price system which makes it more easy to bargain for the buyer. The solution is a multiple choice price system. Every kitchen can be bought "a la carte" meaning that it can be bought online and without mounting, it can be bought assembled and mounted, or it can even be bought with fully architectual guidance, fully assembled and with final finish. Same kitchen, different prices. Online content served as tactical tv commercials too.
Mercedes-Benz needs no introduction. This print campaign is targeted at existing Mercedes-Benz owners who are looking for a service station for their car. The objective is to explain the benefits of chosing an official Mercedes-Benz service station. The solution is an exaggeration of the poor quality you can expect from non-autorized Mercedes-Benz service stations.
